The Salt Maker

Cass Cannon

Peg’s Salt

Industries: FOOD

ABOUT Peg’s Salt

Peg’s Salt produces and distributes a unique seasoned salt that enhances any food, lending a savory flavor that makes everything taste “just right.” Since 2012, Peg’s Salt has become a staple for home cooking because of its exceptional versatility. Thorough intensive demonstrations, advertising, and word of mouth, Peg’s Salt is growing and expanding its reach to a national audience. The goal is to become as common a household seasoning as Old Bay.

Apprentices will learn all aspects of starting a business, from accounting to advertising. Focus will be on marketing and branding activities to promote awareness and sales for Peg’s Salt. Production skills—such as inventory management, increasing efficiency, and packaging—will allow for “hands on” training. Apprentices will leave with practical knowledge, professional insights, and a portfolio of demonstrated creative projects that can transfer to any endeavor.

Skillsets Learned: Basic requirements of starting and running a business · Regulations & resources related to the food industry · Marketing principles and applications · Budgeting time and resources for success

Prerequisites: Strong writing and editing skills · Familiarity and experience with social media platforms · Ability to meet public and promote product · Own transportation to Greenwood and surrounding area

Charlottesville, Virginia